| |
our history
the
value of tradition
|
|
Founded by Orlando
Simonelli in 1936
|
 |
|
Orlando
Simonelli
|
|
1936
The
first professional machine for espresso coffee conceived, designed
and built by engineer Orlando Simonelli, in his workshop in
Tolentino, is the Simonelli 1936.
This machine stylistically reflects the tastes of the period but was already technically
innovative and ahead of its time. While other companies still used
a lever system to deliver coffee, Simonelli was the first to use a
pump which ensured continuous delivery - a revolutionary system at
the time and still in use today with the best
espresso coffee machines.
The philosophy of building technically innovative
machines, placing great emphasis on design and materials, which
inspired Simonelli when building his first machine, has remained the
company mission over its long history.
|
|
|
|
1956
Some models built in 1956, offering continuous delivery through an
oleodynamic pump, are still perfectly functional today in many
Italian bars. These "hand-crafted" models were the
outcome of the skill, experience and professionalism of the staff
at Simonelli.
|
|
|
|
1969
- 1971
The company changed its name to Nuova Simonelli. In the same
period, the new Head Offices in Belforte del Chienti were
inaugurated, marking the transformation of the old craftsman
workshops into an industrial structure capable of taking up the
new challenges of the times without losing touch with the past.
|
|
|
|
1978
- 1980
Nuova Simonelli launches the ISX model: innovative materials and
original design. This model, held in high regard for its styling,
helps the company consolidate its position on the national and
international market.
|
|
|
|
1985
Nuova Simonelli, one of the first companies to grasp the role that
electronics could play in optimising coffee machines, launches new
models with electronic components on the market. The Company is
also taking up a new challenge: build a machine capable of making
an excellent espresso coffee - yet simply without requiring the
experience and skill of Italian barmen. After years of design, the
market at last sees the first super-automatic machine with a
hydraulic coffee system.
|
|
|
|
1987
The new "Program" product range utilises an innovative
thermo-compensation system with the delivery unit to ensure
stability in coffee delivery and high production capacity. The
elegant design of the Program range and the use of highly-prized
materials - such as gold and briar - has helped these models win
many international awards and prizes.
|
|
|
|
1992
Coffeetech Ltd appointed
distributor and sole representative in the UK. With it's own national
network of service depots, Coffeetech becomes a major distributor of
Nuova Simonelli machines, offering efficient, rapid and reliable technical
service.
|
|
|
|
1994
The second model of the "Master" Super-Automatic
machines is launched, combining an
innovative, straightforward and flexible operation. Master was one
of the first super-automatic machines to be fitted with a built-in
fridge to store milk, to ensure perfect delivery of creamy
cappuccino simply by pressing a button.
|
|
|
|
1995
New
USA branch opened: "Nuova Distribution" in Washington State,
the American capital of espresso coffee. This branch now enables the
company to coordinate the North American market through even better
logistics support and client service. The company is now in a commanding
position.
|
|
|
|
2000
Nuova Simonelli makes ready to tackle the challenges of the
New Millennium by investing in new technology and new services.
|
|
|
|
2003
Launch of the MicroBar,
a design winner, an extremely compact automatic machine with all
the features and functions of a maxi professional.
|
|
|
|
2004
Launch of the new
Aurelia, the flagship of Nuova Simonelli's range.
The first espresso coffee machine in the world to be awarded an
ergonomic certification.
|
|
|
|
2005
New factory in
Tolentino up and running, with huge floor space for further future
expansion.
Distribution network in UK completed.
|
|
|
|
top
|
|
|